The Strategy Actions page presents all SEO recommendations ranked by expected impact using a Next Best Action (NBA) algorithm.
How Actions Are Ranked
Each recommendation receives a priority score (0–100) based on:
- Expected impact — Estimated traffic/ranking improvement
- Effort required — Time and resources needed to implement
- Confidence level — How certain the system is about the recommendation
- Decay urgency — How quickly the opportunity diminishes if not acted upon
- Business alignment — How relevant the action is to your business goals
Action Types
- Content optimisation — Improve existing page content based on scoring gaps
- New content creation — Create new pages for uncovered keyword opportunities
- Technical fix — Address technical SEO issues (speed, schema, crawlability)
- Internal linking — Add or improve semantic internal links
- Entity enrichment — Add missing entities to strengthen topical authority
- Competitor response — Counter competitor actions targeting your keywords
Filtering & Batch Updates
- Filter by action type, priority level, status, or assigned team member
- Select multiple actions for batch status updates
- Export actions to CSV for project management integration
Workflow
Actions flow through statuses: New → Planned → In Progress → Completed → Verified. The system automatically verifies completed actions by checking if the expected improvement materialised.