The Content Pipeline page tracks every piece of content through your production workflow — from initial brief to published and performing.

Pipeline Stages

Content moves through defined stages:

1. Brief Created — Content brief generated from strategy recommendations
2. In Writing — Content is being written (by team or AI)
3. In Review — Content is in editorial review
4. Approved — Content approved, ready for publication
5. Published — Content is live on the website
6. Monitoring — Post-publication performance tracking (30-day window)

Pipeline View

The pipeline page shows:

• Kanban view — Cards for each content piece, organised by stage
• List view — Sortable table with all content items and their status
• Metrics bar — Content velocity, average time per stage, completion rate

Content Briefs

Each content brief includes:

• Target keyword and search intent
• Recommended word count and structure
• Required entities to include
• Competitor content analysis
• Suggested headings and sections
• Target Koray score

Tips

• Set target dates for each stage to maintain content velocity.
• Review content velocity weekly — aim for consistent throughput rather than bursts.
• Use the Monitoring stage to verify that published content meets its target Koray score.