The ROI Calculator helps you estimate the expected return on investment for planned SEO activities based on historical performance data.

How It Works

The calculator uses your actual data to project outcomes:

1. Historical baseline — Current rankings, traffic, and conversion rates from GSC + GA4
2. Action modelling — Select planned actions (content creation, optimisation, link building)
3. Impact estimation — ML models predict ranking changes based on similar past actions
4. Revenue projection — Estimated traffic changes multiplied by your conversion rate and average order value

Input Parameters

• Planned actions — What SEO activities you're planning
• Timeline — Expected implementation period (1–12 months)
• Budget — Total investment in the planned activities
• Conversion rate — Your organic traffic conversion rate (auto-filled from GA4 if connected)
• Average value — Revenue per conversion (auto-filled from GA4 e-commerce data)

Output

• Projected traffic increase — Estimated additional organic sessions
• Projected revenue — Estimated additional revenue from organic traffic
• ROI percentage — (Projected Revenue - Investment) / Investment
• Payback period — How many months until the investment pays for itself

Predictive Simulator

For more advanced analysis, use the Predictive Simulator which provides what-if scenario modelling:

• "What if we create 10 new pages targeting these keywords?"
• "What if competitor X stops investing in content?"
• "What if we improve our page speed by 30%?"

Tips

• Use conservative estimates for presentations — the calculator shows optimistic, realistic, and conservative projections.
• Factor in team time costs, not just direct spend.
• Re-run projections quarterly as your baseline data improves.