Every piece of content in Korvex follows a defined lifecycle from strategic identification through to performance verification.
Stage 1: Opportunity Discovery
Content opportunities are identified through multiple channels:
- Content Gap Analysis — Finds keywords where competitors rank but you don't
- Strategy Generation — AI generates prioritised recommendations
- Content Decay Detection — Flags existing pages losing performance
- Manual requests — Team members can create briefs directly
Stage 2: Brief Creation
Once an opportunity is identified, a content brief is generated containing:
- Target keyword and search intent classification
- Recommended word count (based on competitor analysis)
- Required entities to include (from entity gap analysis)
- Suggested heading structure (H1, H2, H3)
- Competitor content analysis (what top 3 pages cover)
- Target Koray score (based on competitive benchmark)
Stage 3: Content Production
Content can be produced manually by a writer using the brief as a guide, or generated using the AI content engine which produces full articles with images in minutes.
Stage 4: Review & Approval
All content goes through a review process:
- Draft submitted — Content enters the pipeline in "In Review" status
- Quality check — Reviewer checks against the brief, brand guidelines, and Koray score
- Approval — Reviewer approves and the content moves to "Approved" status
- Rejection — If quality is insufficient, content returns to the writer with feedback
Stage 5: CMS Publication
For clients with CMS integration (Shopify, WordPress, Webflow):
- Approved content generates a CMS recommendation
- The recommendation appears in the CMS Review Queue
- An admin reviews the proposed changes
- On approval, the platform automatically pushes changes to the CMS via API
- The system verifies the change was applied successfully
Stage 6: Performance Monitoring
After publication, the platform monitors the new/updated content for 30 days, tracking ranking changes, traffic impact, and Koray score progression.