Content decay occurs when previously well-performing pages gradually lose rankings and traffic. Korvex automatically detects and flags decaying content.
Detection Signals
The system monitors several signals that indicate decay:
- Ranking decline — Page drops 5+ positions over 30 days for its target keyword
- Traffic drop — Organic sessions decline by 20%+ month-over-month (GA4 data)
- Engagement decline — Bounce rate increases or time-on-page decreases significantly
- Competitor overtaking — Competitor pages with fresher content outrank yours
- Score deterioration — Koray content score drops below the category average
How It Works
- Daily page scoring compares against historical baselines
- Pages showing decay signals are flagged with a "decay" tag
- The Strategy Board surfaces these as high-priority remediation actions
- Recommended fixes include content refresh, entity enrichment, or technical updates
Remediation Actions
When a page is flagged for decay, the system generates specific recommendations:
- Content refresh — Update statistics, add new sections, refresh examples
- Entity enrichment — Add missing entities identified through gap analysis
- Technical fixes — Address speed issues, broken links, or schema markup gaps
- Internal linking — Improve semantic link structure to boost page authority
Monitoring
Track content freshness across your entire site on the Content page. The freshness widget shows the percentage of pages updated within 30, 60, and 90 days.