Google Analytics 4 (GA4) provides traffic, engagement, and revenue data that enriches the platform's SEO intelligence.

Data Collected

GA4 data is collected daily:

• Sessions — Total organic sessions by landing page
• Engagement — Bounce rate, pages per session, average engagement time
• Conversions — Goal completions attributed to organic traffic
• Revenue — E-commerce revenue from organic visitors (if configured)
• User demographics — Country, device category, and browser data

Setup

1. Go to Settings > Integrations > Google Analytics 4
2. Click Connect GA4 — initiates Google OAuth 2.0 flow
3. Grant read-only access to your GA4 property
4. Select the GA4 property and data stream
5. Data collection starts at the next collection cycle

Revenue Attribution

For e-commerce sites, GA4 revenue data enables ROI calculations:

• Revenue by landing page — Which organic pages drive the most revenue
• Revenue by keyword — Combined with GSC data to attribute revenue to keywords
• ROI projections — Estimated revenue impact of planned SEO improvements

Tips

• Ensure your GA4 property has enhanced measurement enabled for accurate engagement data.
• For revenue tracking, your GA4 must have e-commerce events configured (purchase, add_to_cart, etc.).
• GA4 data combined with GSC creates a complete picture — GSC for search performance, GA4 for on-site behaviour.