The Entity Knowledge Graph is an interactive D3 force-directed graph that visualises the relationships between entities mentioned across your content.
What Are Entities?
Entities are the people, places, organisations, concepts, and things mentioned in your content. Google uses entity understanding to determine topical relevance and authority.
Reading the Graph
- Nodes represent individual entities, sized by salience (importance)
- Edges (lines) connect entities that co-occur on the same pages
- Colours indicate entity type (person, organisation, location, concept, etc.)
- Clusters form naturally around topic areas
Interactive Controls
- Zoom and pan — Scroll to zoom, drag to pan the canvas
- Click a node — Opens the entity detail panel showing all pages where it appears
- Search — Find specific entities by name
- Filter by type — Show only entities of a specific type
- Salience threshold — Adjust the minimum salience (default 0.15) to show more or fewer entities
Entity Detail Panel
Clicking an entity opens a slide-in panel showing:
- Entity name, type, and average salience score
- All pages where this entity appears
- Co-occurring entities (what other entities appear alongside it)
- AI-generated insight about this entity's role in your content strategy
Cluster Legend
The cluster legend groups entities by detected topic clusters. Each cluster is labelled with its dominant theme and shows member count.
Tips
- Compare your entity graph to competitors to find entity gaps — important entities they mention that you don't.
- Entities with high salience but low page coverage represent opportunities to strengthen topical authority.
- The graph updates daily after page scoring completes.